CASE STUDY — CAPITAL CONSTRUCTION
Built to last.
Now built to be found.
Capital Construction builds some of Austin’s most considered custom homes. The work was exceptional. The website didn’t show it — and search rarely surfaced it. We redesigned the site around the homes themselves and built the visibility foundation beneath it.
100
SEO SCORE
20k
IMPRESSIONS · 3 MO
+33%
NEW VISITORS
the brief —
Strong work. Quiet presence.
Capital Construction came to the studio established and well-regarded — an Austin custom home builder with a portfolio most firms would envy. What they didn’t have was a website that matched the work, or a presence in search that brought new homeowners to it.
The ask was specific: visibility. Be found by the right people, in the right city, searching for exactly this. The redesign followed from that goal — not the other way around.
THE REDESIGN —
The homes lead. Everything else supports them.
The previous site was minimal and bright — red and yellow, with little room for the architecture to breathe. We kept Capital’s signature red but refined it, then rebuilt the site as an editorial space: generous imagery, clear structure, and pacing that lets each home hold attention.
Nothing competes with the work. The design recedes so the architecture can speak.
BEFORE
AFTER
the work —
Visibility, built in layers.
Search visibility isn’t one action. It’s a foundation. Design, performance, structure, and place — built so the right searches find the right work.
01
Editorial Redesign
A site rebuilt around the homes, with structure and pacing that let the architecture lead.
02
Technical Performance
Near-perfect load speed and clean code — the foundation search engines reward.
03
Search Foundation
SEO structure, metadata, and schema built into every page, so the right searches surface the right work.
04
Local Visibility
Optimized for Austin — the city, the neighborhoods, and the searches custom-home clients actually make.
05
Project Storytelling
Portfolio and notebook structured to showcase the work and give search something worth ranking.
PERFORMANCE —
Numbers that show the foundation holding.
Search visibility is a long game — especially in a market as competitive as Austin custom homebuilding. The early signals are clear.
The site scores near-perfect across every technical measure Google weighs — a clean, fast, accessible foundation built to be ranked.
94
performance
100
ACCESSIBILITY
100
BEST PRACTICES
100
seo
Found in search.
In three months, Capital Construction earned more than 20,000 organic impressions and 426 clicks through search — a foundation that compounds with every month of optimization.
In the most recent week, active visitors grew 32% and new visitors grew 33% over the week before. Quiet, steady momentum — the kind that holds.
the result —
A presence that finally matches the work.
Capital Construction now has a website as considered as the homes it builds — fast, findable, and built to climb. Search visibility is growing, and the foundation is in place for it to keep compounding.
The work continues through the Continuum membership — ongoing optimization, visibility, and refinement as the business grows.